Many business owners and ministry leaders have long understood that great copywriting is one of the most effective methods of promoting ministry initiatives, products and services; and quite arguably, the proof is in the numbers. The organizations who have not tapped into this powerful marketing strategy, on the other hand, often find themselves struggling to grow and expand.
You may be wondering why copywriting is embraced worldwide as an integral part of an organization's overall marketing strategy. I'll attempt to answer that question very succinctly. Copywriting is so effective because it skillfully persuades prospects to support ministry initiatives, products and services. Copywriting gets results because it taps into the psychology of the reader and evokes a desired response.
The question is not whether you need a copywriter, because every leader who is serious about growth and expansion needs one. Rather, you should be asking, "How do I find the best copywriter for my ministry or business?" Ultimately, you must decide what's right for you, but here are a few helpful tips to guide your search.
It's not hard to find copywriters all over the internet, promising to make you a millionaire with just one letter, but don't get caught up in the hype. Avoid copywriters who make ridiculous claims about what they can do for your organization, backed by even more ridiculous guarantees. View work samples and make sure that their style and approach is compatible with your objectives. Talk to them before you embark upon the project and always, always, always sign a contract. Any reputable copywriter will put your agreement in writing.
Choose an Ethical Copywriter.
For some copywriters, "ethical persuasion" is an oxymoron. They believe that conniving and convincing are one and the same. This approach to copywriting can seriously hurt your reputation, as well as the effectiveness of your marketing efforts. Even though you want and need a copywriter to promote what you have to offer, be sure to choose one who understands the moral and ethical guidelines that govern your business or organization. You don't want anyone employing underhanded manipulation tactics that could eventually backfire.
Select a Great Researcher.
A truly great copywriter will conduct extensive research into the psychology of your base and industry best practices. Why? Because an exceptional copywriter knows that a thorough understanding of your mission, your audience and your unique objectives, are essential elements in choosing the absolute best copywriting strategy for you.
Hobbs Ministries, a Christian Copywriting, Design and PR Firm employs a team of world class copywriters. We help ministries and faith-based organizations enhance their marketing efforts by leveraging the creative power of language. See how our friendly team of writers can help with your next writing project.
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No one deserves to get the runaround, be overcharged and mishandled when they're working hard to make a positive difference in the world. But every day, countless people are manipulated, taken advantage of and hung out to dry by greedy corporations and unethical entrepreneurs that just want to make a buck at the expense of the unsuspecting.
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